I began focusing on the Life Sciences industry when I joined ePharmaSolutions (a small eClinical startup) in 2005. During my 7 years there, I guided our product strategy for our site selection, site training, investigator portal, and secure document exchange tools. During my tenure at ePS, I very vividly saw how technology could improve how clinical trials are run. When I joined, many of our conversations with clients were about how our solutions were better than Excel and courier services rather than about how we compared to competitors. Thankfully over time, the industry came to embrace the benefits that purpose-built technology can bring to the clinical trial arena, and vendors began to compete more with each other than the status quo.

After ePS, I made the jump to consulting because I kept seeing good technology be stymied by an organization’s inability to adopt the tools properly. During my time doing clinical consulting, I devoted energy to helping organizations define their process landscape, evaluate and choose the appropriate tools to support those processes, and then drive organizational adoption via change management and training.

After 7 years of consulting, I felt compelled to jump back into the software world because I truly believe that user-friendly, process-aligned technology can drive drastic change for an organization. After evaluating my options, I joined Veeva because I am eager to see how our technology suite will revolutionize how pharma companies work.

• Start with process definition before you design the solution

• Compliance and efficiency are not mutually-exclusive

• Data is better than electronic documents, which are better than paper documents

• User adoption is the most important part of implementation

• People who are part of the process in the real world should be part of the process in the system