GTM and product strategy for life sciences teams bringing AI into clinical development.
I translate clinical workflow, AI capability, and buyer reality into positioning, roadmaps, and GTM motions teams can actually execute.
20+ years across clinical operations, eClinical platforms, consulting, and AI/ML strategy for drug development.
The value I bring is translation: I can move from clinical workflow detail to product narrative, from AI capability to credible buyer value, and from market ambiguity to a plan teams can execute.
Where I'm focused next
Senior product / GTM leadership roles at life sciences AI, eClinical, and data platform companies — and selective fractional or advisory engagements with the same kinds of teams.
What changes
Sharper positioning, stronger field enablement, and product direction tied to buyer reality instead of generic AI claims.
Why trust me
Built strategy teams, run executive governance with key accounts, and brief industry analysts — across Domino Data Lab, Veeva, and award-winning consulting work for the top-20 pharma.
20+ Years
Life sciences technology and operations
GTM + AI
Market narrative for AI-enabled clinical platforms
Top-20 Pharma
Strategy and delivery for 6 of the top-20 global pharma
Bio-ITWorld
Award-winning program leadership
Where I Add Value
I'm most useful when a business has strong domain expertise or strong technology, but needs tighter translation between market reality, product decisions, AI opportunity, and revenue execution.
Product & Go-to-Market
Market sizing (TAM/TOM/SOM), ICP definition, positioning, competitive differentiation, sales enablement, and revenue planning — built so complex eClinical and AI-enabled platforms are easier for buyers to understand and easier for teams to sell.
AI Product Narrative
Turn AI/ML capabilities into credible use cases, buyer stories, and adoption paths grounded in clinical workflows, data realities, and regulatory expectations.
Life Sciences Domain
Deep context across clinical operations, clinical data management, regulatory compliance, and AI/ML for drug development — so strategy reflects real workflows, not generic frameworks.
eClinical Solutions
Translate eClinical platform capability into adoption, expansion, and roadmap decisions, with hands-on experience across Vault Clinical Operations, CDMS, and AI-enabled clinical workflows.
Executive Governance & Customer Success
Stand up executive governance programs, run strategic customer relationships, and cultivate alliance and channel partnerships that drive long-term retention, expansion, and joint go-to-market reach.
Team & Thought Leadership
Build and lead high-performing strategy teams, run analyst briefings to validate market positioning, and develop thought leadership through industry events and practitioner communities like the SCE Coalition.
Read my LinkedIn articlesExperience
Domino Data Lab
San Francisco, CA
Rebuilt GTM infrastructure for the life sciences vertical from the ground up — TAM/TOM/SOM modeling, annual revenue projections, ICP development, and competitive positioning. Lead analyst briefings to strengthen market positioning, and develop thought leadership through industry events and the SCE Coalition practitioner user group. Established alliance partnerships to expand platform reach. Partner with product teams to shape vision and roadmap for AI/ML-driven drug development solutions.
VP, Life Sciences Strategy
2024 - 2026Veeva Systems
Radnor, PA
Drove adoption of Veeva's clinical suite across life sciences organizations. Built and led a team of 5 strategists supporting Vault Clinical Operations (eTMF, CTMS, SSU, Payments, Site Connect) and CDMS (EDC, CDB) suites across the SMB segment. Stood up the GTM strategy for OpenData Clinical — a new product line — from the ground up: market sizing, ICPs, positioning, and sales enablement. Led executive governance programs for key accounts and partnered with product teams to guide vision and roadmap.
Senior Director, OpenData Clinical Strategy
2023 - 2024Senior Director, Clinical Strategy
2021 - 2023Senior Director, Clinical Operations Strategy
2019 - 2021CGI (formerly Paragon Solutions)
Plymouth Meeting, PA
Advanced through four promotions from hands-on delivery to practice leadership, ultimately managing a team of 6 consultants delivering strategy, process optimization, and clinical system implementations for 6 of the top-20 global pharma companies. Led strategic account management, proposal development, and delivery oversight; provided thought leadership at client workshops and industry events.
Director, Consulting Services
2017 - 2019Associate Director, Consulting Services
2015 - 2017Principal Consultant
2013 - 2015Senior Consultant
2012 - 2013ePharmaSolutions
Conshohocken, PA
Managed teams delivering core products and services. Led the 2009 Bio-ITWorld Best Practices Award winning Clinical Trial Portal project. Implemented formal project management, requirements management, and business process management methodologies.
Sr. Manager, Business Architecture
2010 - 2012Sr. Manager, Portal Configuration & QC
2008 - 2010Production Manager
2006 - 2008LMS Administrator
2005 - 2006Selected Outcomes
Three recent stories, told directionally — what was true at the start, what changed, and what shipped.
Domino Data Lab
Built the life sciences vertical from zero.
Defined TAM/TOM/SOM, ideal customer profiles, and a full GTM playbook for a new vertical at an enterprise AI/ML platform company. Brought the offering to market through analyst briefings, alliance partnerships, and the SCE Coalition practitioner community.
Veeva Systems
Stood up GTM for a new product line.
Owned positioning, market sizing, ICPs, and sales enablement for OpenData Clinical from the ground up. In parallel, led a 5-person strategy team across Vault Clinical Operations and CDMS, running executive governance for SMB key accounts to drive retention and expansion.
CGI / Paragon Solutions
Scaled an emerging consulting practice.
Grew from individual contributor to running a 6-consultant practice serving 6 of the top-20 global pharma. Built the practice's offerings and methodologies, led business development and bid defense, and acted as project sponsor across a portfolio of concurrent client engagements.
Education
Bachelor of Arts in Psychology
2001University of Notre Dame